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Category Archives: advertising
Risky Testimonials, Advertising Restrictions
Veterinarians need to be very careful before providing an endorsement or testimonial for a product or medicine. It has to be truthful, it has to give the context to avoid being misleading, and in many cases, it violates laws or … Continue reading
Posted in advertising, legal, Small business, veterinarian
Tagged AVMA Code of Ethics, GVMA, practice act, Testimonials, vendor
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Responding to On-Line Complaints (Part 2)
Ok. I’ve got this deep, dark secret. Please don’t look away, I assure you most of us have this same secret, and it is safe for work. This secret is that I dream that I “win” by responding to on-line … Continue reading
Responding to On-Line Complaints (Part 1)
To start with, I don’t think anyone deserves to know my initial thoughts and responses to an on-line complaint. It’s not pretty. It’s not professional. It’s not classy. And it’s rarely safe for work. But it would feel sooo satisfying … Continue reading
Posted in advertising, legal, Small business, veterinarian
Tagged Client Communication, Compliants, Confidentiality, Feedback, Reviews
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