Category Archives: advertising

Risky Testimonials, Advertising Restrictions

Veterinarians need to be very careful before providing an endorsement or testimonial for a product or medicine. It has to be truthful, it has to give the context to avoid being misleading, and in many cases, it violates laws or … Continue reading

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Responding to On-Line Complaints (Part 2)

Ok. I’ve got this deep, dark secret. Please don’t look away, I assure you most of us have this same secret, and it is safe for work. This secret is that I dream that I “win” by responding to on-line … Continue reading

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Responding to On-Line Complaints (Part 1)

To start with, I don’t think anyone deserves to know my initial thoughts and responses to an on-line complaint. It’s not pretty. It’s not professional. It’s not classy. And it’s rarely safe for work. ¬†But it would feel sooo satisfying … Continue reading

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